Canada's largest financial institution applied the principles of issues management, deftly avoiding prolonged stories - and a possible crisis of confidence - when it suddenly fired its CFO.
Far too many companies don’t want to “own” the bad news and subsequently decide less is more. It’s a recipe for a “drip, drip, drip “ of bad news over many news cycles. RBC comms is smart and clearly influential.
Far too many companies don’t want to “own” the bad news and subsequently decide less is more. It’s a recipe for a “drip, drip, drip “ of bad news over many news cycles. RBC comms is smart and clearly influential.